Nokia halved in the U.S. price of its new smartphone

The measure aims to curb losses in market share to rivals such as Apple Inc and Samsung Electronics Co.

Nearly three months after its launch, Nokia said on Sunday that halved the price in the U.S. its new smartphone Lumia 900, from $ 99 to $ 49.99 with a two-year contract.


The move is an effort to stem losses in market share to rivals such as Apple Inc and Samsung Electronics Co.


Nokia spokesman Keith Nowak said the price reduction "is part of our life cycle management in progress, which is between Nokia and operator customers."


Nowak also said that a price cut is not unusual in this period of the life cycle of the smartphone, noting that Samsung also dropped the price of its Galaxy S II-released by Lumia 900.


Sales of the device with Windows operating system have been slow and Microsoft also said that current devices can not apply their software Windows 8, what would become almost obsolete.


The three major rating agencies downgraded Nokia to action category "trash." Nokia is expected to submit its second quarter results on July 19. When inquiring about the extent to analysts, they said that there will be a loss in the handset business of 236 million euros (289 million), from 127 million euros (156 million) in the first quarter.